Numbered tees on an invite-only frequency.
Edition of 152From the founder.
Abu DhabiMMXXVI
Each piece is its own
private channel.
Your unique QR code. Scan it, sign up in fifteen seconds, send the wearer anything — a thread between two strangers and the piece between them.
[ The campaign · Abu Dhabi ]
Everything else, on tap — how it works, the specs, the app, and the archive of drops.
A channel is private and one-to-one. The stranger who scans never sees a profile — only a way in. The wearer chooses who comes through.
The stranger's side.
- 01
See
A piece catches your eye on someone in the city.
- 02
Scan
Your phone camera reads the QR. Nothing to download.
- 03
Join
Email and a six-digit code. Fifteen seconds. You stay anonymous.
- 04
Send
One message into the wearer's channel. Make it count.
The member's side.
- 01
Wear
Your piece is one direct line — straight to you.
- 02
Receive
Whoever scans you lands in your inbox, and nowhere else.
- 03
Decide
Open it, mute it, block it, or reply. You choose who comes through.
- 04
Stay first
Wear Drop 01 and the Founder badge is yours — first, forever.
- Price
- AED 888 — numbered edition.
- Fabric
- Jersey · 235 GSM · 100% organic cotton.
- Fit
- Oversized boxy. Drop shoulder.
- Heat-pressed · Pantone 18-1561 TCX on Pantone Black C.
- Care
- Cold wash. No tumble. Inside out.
- Made in
- Designed in Abu Dhabi.
- Edition
- 1 of 152. Final sale on numbered pieces.
- Sizing
- S · M · L · XL · XXL. Limited stock per size.
- Color
- Black only.
Carry the network.
When someone scans your piece, the signal lands here — and you decide what happens next.
- 01
One inbox, one identity
Every piece you own — tee or sticker — feeds one channel on your phone.
- 02
The moment it happens
A scan pings you in real time. Reply while they're still standing there, or never.
- 03
Apple-first, private by default
iOS only. No profile to follow, no account to find — the app is the only way in.
An archive, not a single release. Drop 01 is live now — Seasons 02 and 03 follow, new pieces each time.
Season 01
LiveDrop 01 · Abu Dhabi · MMXXVI
Season 02
ComingDrop 02 · Coming
Season 03
ComingDrop 03 · Coming
When the last number is claimed,
Drop 01 seals forever.
The Founder badge comes one way only — wearing Drop 01, while it lasts. When the last piece is claimed, that door closes for good.
MMXXVI · Abu Dhabi